our Herbalicious journey
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LA NOSTRA STORIA
THE power of herbs
Antica Erboristeria has stood for the power of herbs since 1979. At that time, a complete line of personal care products was launched on the Italian market.
First Trademark
Our journey began with a single brand tailored to the discerning tastes of the Italian market. Rooted in Italian tradition and strengthened by the power of herbs, our focus remains on unrivalled quality and efficacy in every product we offer.
Embracing Change: Antica Erboristeria Joins Forces with Bübchen
Our brand has found a new home under the Bübchen umbrella, marking the beginning of an exciting new chapter in our journey. With this acquisition, we are forging a new path by combining our rich heritage with Bübchen's renowned expertise and innovation.
Herbal Power in oral care
Following the transition to Bübchen, we are pleased to announce the launch of an improved oral care range specifically tailored to Italy. This new product line, which utilises Bübchen's expertise and our commitment to quality.