the power of herbs

Since 1979, Antica Erboristeria blends Italian heritage with pharmaceutical expertise, harnessing the power of herbs and advanced technology for our products.
SbiancanteSbiancante
Sbiancante Salvia e menta: Whiter teeth in 10 days**
PurificantePurificante
Purificante Mint and green tea: anti-bacterial protection
Protezione GengiveProtezione Gengive
Protezione Gengive Clove and Pro Vitamin B5: Soothing & gum protection
Fresco PolareFresco Polare
Fresco Polare Mint and zinc: Intense freshness

our commitment

A proven performance for your healthy & beautiful appearance

Our Herbal complex

To fully exploit the power of herbs, we use herbal complexes for our products. We select the combination of ingredients that promises the best effect for a natural and beautiful appearance.

Inspired by Italian treasures

As we greatly value Italian treasures, we as a brand like to be inspired by Italian nature, herbs and way of living and incorporate them into our products in the best possible way.

¹Circana, Italy, Is+LsP+Casa Toilette, toothpaste Category, Top 250 SKUs, excl. Private label, Whitening Segment ranked by unit sales & Naturality, MAT Feb 2026. Almeno il 98 % di ingredienti di origine naturale, restante 2 % per gusto, consistenza e conservazione del prodotto, secondo la norma ISO 16128

²aiuta a ripristinare il bianco naturale dei denti in 10 giorni

*Almeno il 98 % di ingredienti di origine naturale, restante 2 % per gusto, consistenza e conservazione del prodotto, secondo la norma ISO 16128